The exterior design of the all-new Kia Optima is elegant and strong so it won’t fail to turn heads. The range offers a refined and roomy interior providing best-in-class driver and passenger comfort with its ergonomically designed driver’s area with signature angled fascia and extensive leg and head room. But don’t just take our word for it as Optima’s dynamic image and attractive design have already seen it awarded the prestigious 2011 Red Dot Design “Best of the Best” award.