Brand and new Kia Optima on Wessex Garages

forecourts from 1 February

Wessex Garages is delighted to announce that the Kia Optima, the all-new flagship saloon, will hit its forecourt on 1 February. This is the latest model to be launched in Kia's design-led product offensive, bringing fantastic design, high levels of standard specification and low running costs from just £19,595 on-the-road.

“We are very excited to see the Kia Optima finally arrive at our branches in Bristol, Cardiff and Gloucester ,” commented Keith Brock, Managing Director. “We’ve seen sneak peaks of this car for a while now, and the buzz from Kia around the world has been very enthusiastic – we now know why! It’s clean, stylish and a serious competitor in the D-segment market.”

Keith Brock continues, “The Optima offers features never previously seen on a Kia. The entry level is impressive enough, but dependent on the model they choose, drivers can have the likes of self-parking, heated and cool-ventilated seats, cornering lights, panoramic sunroof and a reverse parking camera. The six-speed automatic transmission is among the most advanced currently produced by any car manufacturer we’ve seen.”

Appealing to the business community who make up the vast majority of D-segment customers in the UK, the arrival of the Optima means that for the first time Kia has a seriously competitive car in all the key sectors for the UK's fleet and leasing industry - Picanto, Rio, cee'd and now Optima.

Even before the arrival of the Optima, Kia's corporate sales were going through the roof - up by 145% between 2010 and 2011, for a market share which improved from 1.58% to 2.42%. With the introduction of the Optima, further progress is confidently expected. 

Wessex Kia will offer the Optima with only a diesel engine - a new 134bhp version of Kia's smooth and efficient 1.7-litre CRDi ‘U2' power unit - while all four specification options contain every essential.

As with all Kias, the Optima comes with Kia's unique seven-year or 100,000-mile warranty, which is fully transferable to subsequent owners.