RUTH McMenamin from Bristol has been appointed this month (September, 2015) as the Group Marketing Manager at Wessex Garages.
In her new position, Ruth will be responsible for managing the award-winning dealership’s digital focused marketing team of eight people.
Keith Brock, Managing Director of Wessex Garages, which has dealerships in Bristol, Cardiff, Newport and Gloucester, said: “We would like to welcome Ruth to the Wessex Garages’ team. This is Ruth’s first role in the motor industry and we chose her for the position because we wanted a fresh outlook and approach and therefore wanted someone from outside of our sector.
“Often companies repeat what they have been doing previously without any consideration for the changes in consumer behaviour. One of the key goals for us is to think like a consumer and not as a motor trade professional. We’re very excited to see what marketing ideas Ruth will bring to the table.”
Ruth is a Leeds University graduate and was previously the Marketing Manager at FoodBev Media, the leading media company for the global FMCG food and beverage industry.
There she managed a team of three people and was responsible for events across Europe, award schemes, marketing and distribution of content via the web, four magazines and social media and contract social media.
Ruth began her career in Sydney for the University of New South Wales marketing the Intellectual Property for health care technology. During university she also completed several internships including working for the British Council for the National Highway Authority and Ministry of Finance in Delhi.
Ruth, who is originally from Durham, explained: “I was particularly excited to work for Wessex Garages because of its dedication to innovative, revolutionary marketing and providing customers with excellent service.
“Working in one of the first car dealerships to adopt rich media as part of their core marketing strategy with a focus on providing a customer with informative, helpful and detailed information before they enter the showroom is exciting for any Marketing Manager.
“I am looking forward to contributing to Wessex Garages continued vision of being not only the leading dealer in the country but also spreading its innovative marketing ideas across the globe to improve the customer experience for all automotive customers.”
In her spare time Ruth enjoys driving through the South West and Welsh countryside to partake in various outdoor sports. She is a keen surfer, hiker and snowboarder, which also fuels her other passion for travel and photography.
Wessex Garages is a privately owned company that has outlets in Bristol, Cardiff, Gloucester and Newport. It specialises in new and used car sales across South Wales and the South West.
For more information, please call Wessex Garages on Pennywell Road in Bristol on 01173 322 655, visit www.wessexgarages.com, follow the company on Twitter at www.twitter.com/wessexgarages or log on to www.facebook.com/wessexgarages.