Wessex makes pact with Devils for fourth year


A PROFESSIONAL ice hockey team based in Cardiff has recently (September, 2015) announced that we will be its Automotive Partner and Principal Sponsor for a fourth year.

Cardiff Devils and our dealership on Penarth Road and Fiat will be working together during the 2015/16 season.

Chris Wiseman, our Operations Director, said: “We are delighted to be working with the Devils for a fourth consecutive season and this time we have partnered with Fiat, another of the brands we represent in Cardiff and Newport. 

“This year we are supplying the team with the latest edition to the Fiat range, the brand new Fiat 500X, launched in the UK in March and we have a striking new look to the cars which we think the players and fans will love. We felt that this was an ideal opportunity to showcase this fantastic car.

“We’re looking forward to working with Todd Kelman, Managing Director of the Devils and the team to bring Devils fans some unique offers and promotions throughout the season in conjunction with Fiat and our own brand.”

The Cardiff Devils play in the British Elite Ice Hockey League, which is made up of 10 teams from the home nations and attracts players from all around the world. 

Jason Vigliotta, Area Sales Manager from Fiat Chrysler Automobiles, added: “We have been trying for the past three seasons to be part of the Wessex Garages/Cardiff Devils partnership and finally we have the ideal car to make this work.

“Fiat are keen to be involved in the Devils match nights and were excited to hear some of the plans that Todd and his team have for the coming season to make the match night experience one to remember and it will be great to be part of it.”

Along with ice rink signage, shirt sponsorship and branding in the corporate bar area Wessex Garages will also be the puck sponsor for every game. The Wessex Garages and Fiat brand will appear on every game puck and every puck sold in the Devils’ shop. 

Chris continued: “Wessex Garages and Fiat would like to wish the Devils every success for the coming season and look forward to being part of another outstanding year of ice hockey in Cardiff. 

“The new rink will bring another dimension to the Devils and is guaranteed to attract more fans to the sport and will undoubtedly prove to be an excellent showcase for the brands.”

Sport is something Wessex Garages is particularly passionate about and is proud to be involved with sports teams such as the Devils.

Todd Kelman, Managing Director of the Cardiff Devils, said: “We’re very pleased to be partnering with Wessex Garages again for another season. It has been providing us with first class vehicles for the past three years and our players are very excited that this season they get to drive around in the brand new Fiat 500X.  

“We are very lucky to be associated with such a strong brand here in Cardiff and are delighted to now be working with Fiat.”

The new Fiat 500X is available to test drive at Wessex Garages on Penarth Road in Cardiff and at Newport Retail Park.

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(Far left) Chris Wiseman, Operations Director at Wessex Garages, with players from the Cardiff Devils and one of the brand new Fiat 500X.​​