KIA reacts to business demand, with more beautiful and environmentally friendly models being unveiled.

A Kia research study has revealed that a fleet’s car design and green credentials are more important to business fleet managers than efficiency. Although efficiency is high on the agenda, it might not be the deciding factor.

In the study of 150 fleet managers, 43% said appearance was the top reason for choosing their leading fleet vehicles, with 42% for environmental friendliness, and 32% for fuel efficiency. However, as our Kia clients can tell you, it already seems as though Kia has ticked all the boxes for their business fleet users.

The Kia Sorento was recently voted the best large crossover category by The Sunday Times in January 2016, and was reserved special praise for its stylish appearance, towing ability and versatility as a seven-seat car. The Sorento even outperformed the Land Rover Discovery Sport, Porchse Macan and Mazda CX-5 in the Sunday Times Award.

And it seems the Sorento wasn’t the only Kia model that caught the eye this year, as the All-new Kia Sportage and Optima picked up prestigious iF Design Awards – the seventh year Kia has won the prize, which represents Kia’s design-led transformation over the past decade.

Finally, Kia are expanding its line-up of low-emission cars to 11 models by 2020, part of a long-term plan to become the low-emissions industry leader.

Kia currently offer three low-emission models, with the new range expected to include a variety of power trains to improve fuel efficiency for businesses, from hybrids and plug in hybrids to battery-electric and hydrogen fuel cells, accompanying the current fleet dynamic.

It’s an exciting time to be an owner of a Kia fleet, as they become one of the fastest-growing automotive brands in the UK.