
Nissan has revealed the names of its Dealer and Dealership Ambassadors for the third quarter of the 2025 fiscal year, with dealerships and members of staff from across the UK being recognised.
The incentive scheme places the focus squarely on the delivery of first-class customer service. Once again, all six winners were praised for going above and beyond the call of duty to care for their customers and are a great reflection of the effort put in by colleagues across the network every day.
Our first individual winner is Richard Mapley, who ‘‘truly exemplifies an excellent brand manager – from his day-to-day discipline and leadership, to his relentless drive to deliver exceptional performance’’.
This quarter, Richard comfortably exceeded his sales target, with all vehicles delivered without issue. He and his colleagues certainly provided excellent levels of service, as reflected in the dealership’s QVOC showing – a score of 4.98 across 66 survey responses.
This was a continuation of the previous quarter’s performance – a perfect score of five across 50 responses!
Richard takes great pride in the presentation of the showroom, stock control and the availability of demonstrator vehicles. He ensures that all members of the sales team deliver an outstanding customer journey, from the initial inquiry through to the handover of a vehicle.
Despite making it all look effortless, Richard’s attention to detail, drive and commitment are second to none and he is a worthy winner of a Nissan Ambassador of the Quarter award.
Andy Spracklen is nominated because of the above-and-beyond help he provided to a customer whose journey had been interrupted by a battery issue. The motorist in question wrote an extremely positive Google review afterwards, and is now an enthusiastic advocate for Dorchester Nissan and the way in which the dealership looks after its customers.
The customer explained that the dealership team went to their aid in the pouring rain when one of the UK’s main motoring assistance organisations was quoting a lengthy wait time.
A courtesy car was provided by Andy and his team; the customer’s car was checked over and made good; and everything was resolved with complete satisfaction.
Pablo Saludo has worked for Nissan for more than 20 years. He supports both workshop and reception teams with his vast experience and knowledge and is always forthcoming and on hand to assist.He will happily speak to customers directly to obtain information about an issue, offering to accompany them on test-drives to help ensure an accurate diagnosis. He then works closely with his team to makes every effort to rectify any problems that have been identified.
Verbatim supplied demonstrates Pablo’s professionalism and dedication. One customer said: ‘‘My husband and I own other vehicles which are not Nissans and I can honestly say we have never received such attentive service.’’ Another one described him as ‘‘helpful and polite’’.
The customer journey has been the main focus at this dealership recently, where the team’s QVOC score has risen from 4.93 at the end of September to 4.96 at year-end. Alastair Loudon was promoted to Sales Manager at the start of October and has excelled in his new position.
Alastair and the whole team have achieved exceptional results with consistently positive feedback. They always give their customers their full attention, as you would expect, but also go the extra mile and display a can-do attitude. The support Alastair has received from General Manager Neil Johnson has also been a key factor.
The coaching and mentoring work undertaken with the team paid off during the dealership’s Electric Encounters event, when more than 100 guests attended the two sessions held to highlight All New LEAF and All New MICRA. The dealership showcased every generation of MICRA and LEAF using its heritage fleet plus customer-owned cars and the impact was exceptional!
One customer who had a great experience at Western Edinburgh Straiton bought a Juke Tekna recently, saying that sales executive Ross Carde did everything possible to assist. The customer said his purchase had been ‘‘a very positive experience thanks to Ross’’.
Lookers Nissan Sunderland are doing great work when it comes to sales but this particular nomination is in recognition of a strong aftersales performance. In Q1, they ranked number one in the country and in Q2 they were seventh – winning both quarter zone awards issued by the field team.
The Aftersales Manager appointed last year – Mark McKinney – has done great work in the area of recruitment and has ensured that the right people are in post to drive change.
The department’s F1 score is strong; retention has dramatically improved; and the team are also doing exceptionally well across parts & accessories and service plan engagement.
Both Mark and General Manager Andrew Nelson have been instrumental in delivering this strong performance, but every member of the team deserves recognition for their efforts.
Stoneacre Nottingham went live in August 2025 and in the run-up to this date, there was 100 per cent commitment from the team which ensured all set-up tasks were completed in a timely manner.
When the site went live, colleagues were operating from a temporary showroom while building work was completed.
Despite the occasional teething issue – entirely to be expected in a venture of this nature – the team remained committed and positive, and worked as efficiently as possible to ensure customer experiences were not impacted.
As part of the set-up process, QVOC best practice was shared with the team to help them deliver the best results. The engagement from everyone was phenomenal and all guidance was followed to the letter.
Credit goes to all colleagues, with special mentions for Workshop Controller Emily Lyne, Service Advisor James Lock and Area Aftersales Manager Scott Brough.
A very engaged and committed team, they have delivered and maintained a strong QVOC score which is well deserved and a real credit to them
The Dealer Ambassador Awards are open to everyone employed in Nissan’s UK retail network and recognise the lengths staff members go to in order to make the lives of their colleagues and customers that little bit easier. As well as receiving official recognition, each winner will be awarded N-GAGE points. N-GAGE is the Nissan Reward and Recognition programme for all Nissan dealership staff.
There are various incentives running at any one time which can enable you to earn N-GAGE points which can be spent on a range of fantastic rewards within the N-GAGE Online Store. In addition to this, N-GAGE is one of the primary gateways between Nissan GB and the Dealer Network and is designed to keep you informed in key areas of our business.